By Kirby Gwen, Walmart U.S. Broadcast Manager
Welcome to an exciting journey with Karün Eyewear! Dive into the story of this remarkable brand that is not only changing the way we see the world but also how we care for it.
Karün's Innovative Beginnings
Karün Eyewear, founded by the visionary Thomas Kimber, started with a simple yet powerful idea: to create stylish eyewear from sustainable materials. The brand initially made waves with frames crafted from wood sourced from fallen trees. But they didn't stop there. Rodrigo Bravo, North American sales director, shares how Karün's innovative spirit led them to incorporate recycled fishing nets and even cigarette butts into their eyewear. Talk about turning trash into treasure!
Transforming Communities
Karün Eyewear is making a significant impact beyond just environmental benefits. Giannina Guerra, the B2B marketing director, highlights their inspiring "impact leaders" model. This initiative empowers community members to collect recyclable materials, clean their environments, and uplift their communities. One standout story involves an impact leader who founded a recycling company and partnered with local municipalities, proving that this model can inspire real, systemic change.
A Powerful Partnership with Walmart
We are thrilled to announce that Walmart has teamed up with Karün Eyewear to bring their fantastic products to nearly 1,500 stores! Erica Thumbutu, Walmart's Optical merchandising Director, has been instrumental in making this collaboration a reality. She believes this partnership combines savvy business practices with meaningful social responsibility, offering you the chance to support sustainability while shopping.
Join the Movement
Karün Eyewear is a shining example of how businesses can drive positive change. Their journey, amplified by their partnership with Walmart, offers you the opportunity to be part of a movement that champions sustainability and community empowerment. Next time you're at a Walmart Vision center, check out Karün Eyewear. Choose a pair of frames that not only look great but also make a difference.
Discover how Karün Eyewear is reshaping lives and protecting our planet, one stylish frame at a time. Take a closer look and join us in supporting a brand that truly cares!
